What if everything you've been taught about scaling your business is limiting your growth?
In this eye-opening episode, we challenge conventional business wisdom with Liz Steblay, who built a multimillion-dollar company without a single employee beyond herself. Discover how fractional talent and contract leadership can give you better expertise at a fraction of the cost, why businesses with flexible workforce models show 21% higher profitability, and how to create genuine company culture without traditional employment relationships.
Whether you're a solopreneur looking to grow without the overhead burden or an established company wanting more flexibility, Liz provides practical frameworks for rethinking your talent strategy. Learn the compliance pitfalls to avoid, how to find high-quality contractors, and why the traditional hire-to-scale model might actually be slowing your business down.
Most founders face a crossroads when their business begins to scale. The traditional path says hire employees, expand office space, and watch overhead climb alongside revenue. But what if there's a smarter approach? Liz Steblay shows us that fractional talent isn't just a cost-saving measure—it's a strategic advantage in today's business landscape.
The pandemic fundamentally shifted how we view work. People across all generations discovered the benefits of flexibility, and top talent increasingly demands autonomy. By embracing contractors and fractional executives, you tap into this high-caliber workforce while maintaining financial agility.
Think about it: do you really need a full-time CMO, or would you benefit more from an experienced marketing strategist for just ten hours weekly? Could your operational challenges be solved by a fractional COO who's helped dozens of companies overcome similar hurdles? This approach allows you to access expertise that might otherwise be unaffordable, letting you punch above your weight class.
Compliance is key, however. Contractors must control how and when they do their work, and ideally should have multiple clients. Various states have different regulations—California's AB-5 law created particularly strict requirements—so working with an employment attorney ensures your arrangements remain above board.
Finding quality contractors has become easier through platforms like Catalant, Graphite, and LinkedIn Services Marketplace. But the most reliable method remains referrals and word-of-mouth connections. Start by defining outcomes rather than job descriptions, and let potential contractors explain how they would solve your challenges.
The most surprising revelation? Culture doesn't suffer—it often improves. When you bring in professionals who choose to work with your company because they believe in what you're doing, you get passionate team members who aren't just collecting a paycheck. These relationships are built on results rather than time spent in an office, creating accountability that drives innovation.
Watch the Full Episode on Scale Your Business Without Headcount Headaches with expert Liz Steblay below:
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