What if the secret to making better business decisions isn't more data, but better instincts?
In this game-changing episode, we dive deep with renaissance entrepreneur Mike Handcock, who's built five companies across twenty countries while dropping #1 iTunes hits and directing award-winning films. Learn the six-step framework that separates successful founders from the pack, why perseverance might be overrated, and how to know when it's time to pivot versus persist. Plus, discover the Friday Rule that could revolutionize how you handle new opportunities.
Making good business decisions isn't about having perfect information—it's about balancing instinct with intelligence. Nearly half of all business failures can be traced back to poor strategic decisions made in the first eighteen months. The reason? We override our gut instinct with overthinking, chase quick money instead of following strategy, and focus on doing the wrong things right instead of the right things right.
The solution lies in a simple yet powerful six-step framework: Does it align with your passion and purpose? Can you add value in your natural way? Can you leverage it? If it fails, will it sink you? Does it truly motivate you? Is the return inspiring? If something doesn't check all six boxes, it's probably not worth pursuing.
But here's the contrarian take that might surprise you: perseverance is overrated. Instead of mindlessly pushing through, successful founders know when to pivot. They spend less time trying to sell their stuff and more time researching if the market actually wants it. Often, the path to success involves simplifying your offering rather than adding more features.
Watch the Full Episode on The Hidden Psychology of High-Stakes Business Decisions with expert Mike Handcock below:
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