·
Ever feel like all you need is one great idea? The truth is: an idea is only the starting point. The real work begins when you test that idea against the marketplace. In this episode, John Cousins sheds light on simple tactics—like building an email list early or creating a bare-bones product—that help founders see if their grand plans stand a chance. He shares the mindset you need to fail quickly and learn even faster, emphasizing that early missteps don’t define you. They’re a springboard to finding what truly works.
Practical Guidance
- Don’t Overthink—Test Fast – Launch a basic version and find out if anyone cares.
- Execution Beats Ideas – Take bold action, even when it’s unpolished.
- Build an Audience Early – Start talking about your concept from day one.
- Fail Quickly, Pivot Forward – If it’s going nowhere, change paths sooner rather than later.
- Separate Ego From Venture – A stumble doesn’t reflect on you; it means you’re learning.
Watch the Full Episode on Why Ideas Are Easy and Execution Is Hard with special guest John Cousins below:
Follow us to watch live on YouTube and LinkedIn or listen to episodes on Apple Podcasts and Spotify.