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Does a great product mean guaranteed success? Not in a world where people have the attention span of a goldfish. In this conversation, marketing expert Angelo Ponzi unpacks the biggest messaging mistakes businesses make. He breaks down what “positioning” really means, why clarity beats cleverness, and how gathering real data trumps seat-of-the-pants assumptions. Curious about building a bulletproof brand identity? Angelo explains how to meet customers where they actually are, so they remember you long after everyone else fades into the background.
Below are a few practical ways to level up your messaging:
- Know Your Buyer: Customers form quick opinions. Skip real research at your own risk.
- Be Clear Over Clever: Get to the point. Make it easy for people to see your value in seconds.
- Address Real Pain: Talk about the problem they need to solve, not just your product.
- Stay Consistent: Mixed signals kill trust. Aim for one clear voice across every channel.
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